Your Three Step Guide Towards Supplier Marketing

Supplier Marketing. Why bother?

Imagine a world in which many different people from various functions across the enterprise are able to quickly and efficiently get their jobs done because they are able to engage with suppliers, and only the relevant suppliers, quickly and easily.

This may sound like a utopian vision, but in fact there are ways in which we can take significant steps towards achieving such a result. It is where supplier marketing, based on the principles of segmentation, which are so widely used in customer marketing, could step in to also radically alter how we work in Procurement today.

Part of a wider trend

Just as digitalization and automation have reshaped the customer marketing experience over the last decade or more, and just as we’re seeing the growth of employee marketing in order to attract and retain the best talent, so too should we expect supplier marketing to take hold on the buyer side of the equation in enterprises.