Sustainability Tools as an Enabler for Sustainability

Sustainability Tools as an Enabler for Sustainability

The days when companies did little more than talk about sustainability but did little or nothing to include it in their business are coming to an end, at least for the savvy companies out there. As external pressure by customers, investors and other stakeholders is rising, more companies are creating real strategic advantages by adopting sustainability measures and using digital sustainability tools to support them. With sustainability very much in the spotlight, it’s hardly surprising to learn that there are many different companies developing a wide array of tools aimed at supporting elements of business sustainability. As the market grows to meet the demand, it can become increasingly difficult to get a deeper understanding of the products they offer, their sustainability approach and whether the solutions are designed for a widespread use or aimed at specific sectors. Therefore, this paper looks into the importance of sustainability, provides an overview of digital sustainability tools landscape, derives some practical implications and gives an outlook for the sustainability tool market.