The Big Picture: Supplier innovation – building business partnerships in a time of transformation
Although B2B relationships are becoming increasingly digitised, buyers that wish to ensure their relationships with key suppliers are strategic – rather than transactional – will continue to rely on tried and tested supplier relationship management techniques to maximise the value their partners offer.
Download The Big Picture: Supplier innovation – building business partnerships in a time of transformation to gain insight into the following areas:
- The impact of digital technology on the evolution of B2B sales.
- The factors that enable buyers and suppliers to build strong, productive collaborative relationships.
- How organisations can align culturally to ensure the success of partnerships.